U.S Presidential Elections and the New Media
The following news release by Chad Currie speaks about the apparent role of the New Media in the U.S Presidential elections. "The Race for the New-Media Nomination As they grapple for votes, Clinton and Obama are also locked in a battle of the brands" Feb 28, 2008 "We are watching the first presidential election of the new-media age. Call it election 2.0, if you like. The Obama campaign's ability to delay -- and possibly derail -- Clinton 's coronation isn't just a political headline; it's a marketing story. Regardless of their political leanings, advertising pros must take notice of new media's influence on the outcome of this race. In 2006, blogging and online donations were the game changers. In 2008, we add YouTube, Facebook, MySpace, Digg and the like. Obama's team has benefited more from new-media tactics than Clinton 's team. Naturally, we will wonder if the Obama campaign's fortune should be attributed to a superior new-me