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Google and Yahoo anticipating for an advertising partnership

It's quite final. Google and Yahoo are slated to become advertising partners. According to the non-exclusive agreement, "Google would deliver ads next to some of Yahoo’s search results and on some of its Web sites in the United States and Canada."

Essentially, "Yahoo will choose search terms for which Google will offer ads. Yahoo will determine the number and placement of ads sold by Google and mix them with some ads it sells itself."

If all plans pass the "scrutiny" of "antitrust regulators," some of which are from the United States (US) Justice Department and the US Senate anti-trust sub-committee, in three months, we will start seeing all-in-one Google and Yahoo ads occupying one distinct place at a time.

Please read the full story here.

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